After Linklaters was last month proclaimed the best brand in UK law by Superbrands, omnipresent Pannone chief Joy Kingsley is gunning to establish herself as the dominant brand in touchy-feely work-life balance type stuff after reaching the final of the “nationwide search” (it says here) to find Britain’s Best Boss 2008.

The gong – whose previous winners include the spearheads of market-leading commercial giants like, erm, Cogent Investment Operations and Geotechnical Instruments – is handed out by pressure group Working Families and recognises those inspirational business figures who occasionally let their staff go home before 9pm.