Does size really matter? In other words, as a company grows, does legal spending grow at the same rate as the company? Or does more revenue mean more efficiency inside the law department and with its outside counsel?

Most general counsel think, erroneously, that total legal spending as a percentage of revenue increases as a company grows larger. It makes sense, they would say, for their spending on inside lawyers, staff and other needs, plus on outside service providers – all of which is referred to as ‘total legal spend’ – to expand as companies grow.