Partners are predictably divided about the value of a law firm's brand. Depending on who you ask, attempting to ascribe a value to law firm brands is either 'irrelevant twaddle' and 'voodoo science' or 'fundamental to law firm planning'. To be fair, partners in the former camp are relatively thin on the ground if this week's Big Question survey is anything to go by, an extended version of which is available online at legalweek.com/community.
November 01, 2007 at 01:33 AM
1 minute read
The original version of this story was published on Legalweek
Partners are predictably divided about the value of a law firm’s brand. Depending on who you ask, attempting to ascribe a value to law firm brands is either ‘irrelevant twaddle’ and ‘voodoo science’ or ‘fundamental to law firm planning’.
To be fair, partners in the former camp are relatively thin on the ground if this week’s Big Question survey is anything to go by, an extended version of which is available online at legalweek.com/community.
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