Customer relationship management (CRM) in law firms has been the subject of much debate in recent years. Some 18 months ago I thought I was reasonably well versed in the subject. But my eyes have been opened thanks to a development project that has proved to be challenging and, in parts, frustrating.
The ultimate reward, however, has come with the launch of Engage. Put simply, Engage is enabling asb law to translate client data into a powerful corporate asset, one that sits at the heart of the firm’s business development strategy.
