On 1 March Nabarro Nathanson rebranded and shortened its name to Nabarro. The time had come for the firm to express its identity more clearly.
The strapline ‘Clarity Matters’ was chosen to represent the firm’s traditional strengths in cutting through complexity and getting the job done. The clarity message would demand appropriate high standards, but no behaviour change. Partners could immediately see how the message could be applied to good effect, both internally and externally. What the new branding promised was a unified and engaging way of articulating a shared belief of what the firm offers.
