"Does anything get the pulse racing quite like a re-branding exercise? What's that, you say? A £20bn buy-out with more leverage than a DLA Piper associate conference? Perhaps for you, sunshine. But not in the mid tier."You see, time is money. And if there's one thing our clients have plenty of, it's time. And money. But mostly time. And they can't afford to have it wasted with lengthy law firm names. Particularly not if they have to pronounce the entire name each time they need a spot of conveyancing done."
March 07, 2007 at 07:08 PM
1 minute read
The original version of this story was published on Legalweek
8. Simon ‘Imon’ Johnston
“Does anything get the pulse racing quite like a re-branding exercise? What’s that, you say? A £20bn buy-out with more leverage than a DLA Piper associate conference? Perhaps for you, sunshine. But not in the mid tier.
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