In publications devoted to particular legal markets, it is usual for the articles to focus on a recent change in the substantive law of the jurisdiction. Less usual, perhaps, is a discussion of a new market that is in the process of being developed. Switzerland, however, is home to such a development.

During the past several years, Geneva has become home to multiple international organisations which provide a forum for issues that affect business, turning Geneva into a centre of government much like Washington, Brussels or Beijing. The most high profile of these institutions is the World Trade Organisation (WTO). As the body established to regulate international trade, it has a direct influence on business and, through its rules, it has the ability to force member countries to live by these rules. Not surprisingly, a legal practice has developed and is evolving to represent client interests in discussions or disputes taking place within the WTO.