Law In Business: What's your type?
Marketing a law firm takes a special kind of skill and a marketer who understands the needs of the firm they work for and its clients. Aneesha Burnell highlights those types of marketers who very often get it wrong
Readers of my previous article who were askance at the various approaches of lawyers to marketing and business development, and may have thought that their profession came out in a poor light, will be pleased to know that marketing and business development professionals are just as bad.
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