Glancing at a seven-year-old job description for a marketing manager at Stevens & Bolton, I was pleasantly surprised at how enlightened the firm was back then, although there was no reference to the term ‘client relationship management’ (CRM), nothing on market focus and precious little on winning new business.
It read a little like a to-do list, including a newsletter, seminar and workshop programme, legal directories, hospitality at Guildford Cricket Festival, writing press releases and keeping literature up to date and relevant.
