Marketing a set of barristers or a firm of solicitors is not always easy. Smaller firms may not always have the same means in terms of a marketing budget and human capital as some of their larger rivals. So where does it generally go wrong in marketing and can some of these mistakes be avoided?
1)Some smaller law firms may not think there is a need to have a marketing programme, let alone appoint a marketing person or make a fee earner or barrister responsible for marketing. Many think marketing is something they can do without. After all, practices have run successfully without marketing specialists for many years, and instructions have been received without shouting from the rooftop about the firm’s experience and expertise.
