Law In Business: Getting the message across
It pays for law firms to embrace the significant power of advertising, despite the negative experience of Barlow Lyde & Gilbert, says Ronel Lehmann, who offers his advice on how to make the best use of a marketing budget
The story behind Barlow Lyde & Gilbert’s recent ill-fated advertising campaign, aimed at winning more business for its litigation department, is one that will go down in legal market legend. The firm offended potential and existing clients alike when it ran an advert naming 250 in-house counsel without their consent, suggesting that, in future, they contact the firm for advice.
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