Now it has emerged in shape, if not detail, Lovells’ plan to revive its troubled City practice is much as expected. The firm has nailed its colours to the mast as a firm still aiming to be in contention with the magic circle for high-end corporate work.
That the firm should set this as a key goal is unsurprising. Law firms have never been any good at contemplating repositioning that could be viewed as demotion. Yet some felt the firm would do well to restructure its practice and concentrate on outclassing challengers like DLA Piper Rudnick Gray Cary.
