The best newspapers and magazines enjoy a close relationship with their readers. To win readers’ loyalty they must treat them with respect. One way Legal Week has sought to foster this bond is by being consistent, both in terms of our editorial coverage and the magazine’s design and feel.
Many readers we talk to have a set way of reading Legal Week – for example, by looking at the front page first, then the back, where the top deal stories and commentary can still be found, before returning to the front. Being able to find their way round a magazine quickly is important for people who lead busy working lives.
