Widening the net
Magic circle firms are now fully realising the potential of internet-based legal services, with increasingly sophisticated online offerings adding value for clients. Bridget Meagher reports on how the top firms are taking technology forward
Ten years after Linklaters pioneered online legal services with its launch of Blue Flag, the technology needed to offer valuable services online has matured to become a staple offering among magic circle firms. The major players have steadfastly evolved these services, developing them according to client demand rather than predicting what the wave of the future will be. But what was hailed as a technological development that would greatly reduce the traditional role of lawyers has become more of an expected add-on. So what does the future hold for online legal services?
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