‘Convergence’ has long been a buzzword in the media and communications sectors. Are we now, finally, witnessing the start of a seismic shift in the consumption of audiovisual content or are the commercial, legal and regulatory challenges likely to prove too great?
Recent M&A activity – such as ITV’s acquisition of Friends Reunited, Sky’s purchase of broadband provider Easynet and the likely takeover of Virgin Mobile by NTL – demonstrates how ‘traditional’ broadcasters and television distributors are seeking to expand into new areas.
