Over the last few years there has been massive growth in online media, forcing digital rights owners to come to terms with an entirely new way of delivering their services to consumers. The media industry now needs to be more alert than ever to the need for good digital rights management (DRM).
Consumers now expect fast and instant access to every kind of media, at a time convenient to themselves. This increasing desire for on-demand content can conflict with the media industry’s desire to control their rights. The industry needs to be in a position to offer this kind of service but is reluctant to do so unless it is satisfied that it can retain control over those rights.
