Talking of outdoor pursuits, among the usual barrage of PR guff The Diary is forced to wade through every week, one missive in particular caught your correspondent’s eye.

The Big Stretch is an innovative “one-week life-planning adventure” run by psychologist and holiday entrepreneur Rosie Walford, and offers jaded deal-monkeys the chance to discover that, deep down, they always wanted to be florists or taxidermists instead.