Never far from controversy, the advertising industry is seen by many as a force for aggressive capitalism, attempting to persuade consumers to buy products that, at best, they do not need, and at worst – in the case of tobacco or unhealthy foods – inflict damage.

Douglas Wood’s experience of the advertising industry dates back 27 years when he founded the specialist advertising and marketing law firm Hall Dickler. It merged last year with Reed Smith where Wood now heads the advertising and marketing law group.