If we asked you what your ideal client base would look like in two to three years’ time, what would you say? Would it resemble its current form, or would it be different? Slightly different? Or radically so?
Often when we pose this question to lawyers, the common answer is that they hope their client portfolio will be very different to the current one. In fact, some refer to a ‘dream client portfolio’ that brings a better and more enjoyable quality of client relationship. So how can this be achieved? Can dream client portfolios become a reality or will they remain just that – a dream?
