So what happens when you take 10 leading law firms’ websites – five from each side of the Atlantic – pick general and specific criteria against which to measure them, and assess how they stack up against each other? In this age of the global law firm are their national characteristics to be found in each group, or are they chameleon-like, blending perfectly with their local surroundings? And among them, can we identify a front-runner?
We have homed in on some specific attributes, especially the extent of recruitment information available and evidence of the firms’ pro bono work and corporate social responsibility (CSR) policy. We were also interested to see whether US firms were more inclined than UK firms to offer content for alumni. In other words, how much attention is the firm paying to the gallery – its non-fee paying audiences?
