In an era when UK law firms are becoming increasingly reliant on expensive re-brandings and glossy promotional material for market differential, clients face a tough task deciding which firm to trust with that key piece of litigation or the ‘mortgage-the-farm’ corporate deal.

Similarly, law firm recruiters have it no easier identifying the cream of the latest crop of academic over-achievers and motivated self-starters chasing the limited number of much-prized training contracts on offer.