Mine's a Carlsberg
Product placement on UK television has always been a bone of contention for advertisers. But the renewed momentum to allow placements following the decline of traditional routes for advertisers has led the Government to reconsider its position. Sarah Payne reports
For all the gritty realism of many UK television series, there is often a lack of authenticity where use of branded products is concerned. What corner of TV England is it where the pubs remain forever unconnected with a big brewery, the crisps come in plain green packets and the barman serves bottled beers by their generic rather than brand names? However, this simply reflects the current legal position that surreptitious advertising of such branded products, as ‘product placements’, is banned from UK television.
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