17/10/05 5:08:55 pm the sage gateshead theatre: just one of the many cultural attractions in the northeastWith its thriving businesses, picturesque countryside and unspoilt coastline – in addition to its vibrant city culture and burgeoning arts scene – few would argue that the northeast of England is not a dynamic region on the up.

The northeast has enjoyed an economic renaissance over the past decade, paving the way for rapid growth that has transformed it into a home for innovative business, culture and the arts. Now the biggestever campaign to promote the area has been launched to capitalise on this success led by the regional development agency, One NorthEast.