There is more to winning a pitch than silky-smooth presentation skills. The most successful firms are learning to focus their resources on the clients that matter most - and getting to know what makes those clients tick. Paul Telfer reports
September 07, 2005 at 08:03 PM
1 minute read
The original version of this story was published on Legalweek
For many law firms, winning new business now relies on an increasing involvement in tenders and pitches, so much so, that firms are becoming more sophisticated in how they approach potential clients.
They give their fee earners presentation training, use professional writers and draft in marketers and business developers to put the commercial edge on their technical capabilities.
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