Any lawyer doubting that Olswang is serious about its diversification push need look no further than its recently-announced US tie-up, which has defied expectations that the London firm would align itself with one of California’s corporate technology specialists.

Instead, the surprise choice of Florida-based giant Greenberg Traurig as a formal alliance partner brings the UK firm together with a large and broadly based national practice that is avowedly full service and expansionary in outlook.