Training & Education: Bespoke suits
Setting up an externally-provided bespoke training course for a particular practice group may not be the obvious way to ensure a firm's lawyers deliver a consistent approach to its clients, but one magic circle firm did just this, with tangible results, says Fiona Cunningham
Leading law firms have long recognised the importance of high quality training in recruiting and retaining the best lawyers. They are increasingly recognising the key role training plays in establishing and maintaining a brand that distinguishes them from their competitors. The brand must be distinctive and unique, so it follows that training to support the brand must be bespoke and tailored exactly to the ethos of the firm. If the core course design does this, it can be adapted by changing the case study context, to different practice areas.
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