Central & Eastern Europe: The moral majority
Estonia's legislators have drafted an advertising bill that could drastically reduce the scope of advertisers to target particular groups of consumers. If passed it would also introduce guidelines on the 'good morals' required of advertisements. Evelin Parn-Lee reports
Estonia’s advertising laws have been in force for almost a decade. Based on heavy criticism, directed mainly at legal uncertainty and insufficient supervision of the current law, a working group within the Estonian Ministry of Economic Affairs and Communications has prepared a new draft advertisement law.
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