Central & Eastern Europe: The moral majority
Estonia's legislators have drafted an advertising bill that could drastically reduce the scope of advertisers to target particular groups of consumers. If passed it would also introduce guidelines on the 'good morals' required of advertisements. Evelin Parn-Lee reports
Estonia’s advertising laws have been in force for almost a decade. Based on heavy criticism, directed mainly at legal uncertainty and insufficient supervision of the current law, a working group within the Estonian Ministry of Economic Affairs and Communications has prepared a new draft advertisement law.
This premium content is reserved for
Legal Week Subscribers.
A PREMIUM SUBSCRIPTION PROVIDES:
- Trusted insight, news and analysis from the UK and across the globe
- Connections to senior business lawyers within the leading law firms and legal departments
- Unique access to ALM's unrivalled, market-leading reporting in the US and Asia and cutting-edge research, including Legal Week's UK Top 50 and Global 100 rankings
- The Legal Week Daily News Alert, Editor's Highlights, and Breaking News digital newsletters and more, plus a choice of over 70 ALM newsletters
- Optimized access on all of your devices: desktop, tablet and mobile
- Complete access to the site's full archive of more than 56,000 articles
Already have an account? Sign In Now
For enterprise-wide or corporate enquiries, please contact Paul Reeves on Preeves@alm.com or call on +44 (0) 203 875 0651