Estonia’s advertising laws have been in force for almost a decade. Based on heavy criticism, directed mainly at legal uncertainty and insufficient supervision of the current law, a working group within the Estonian Ministry of Economic Affairs and Communications has prepared a new draft advertisement law.
The legal definition of advertising will remain almost unchanged except the draft law prescribes expressis verbis, meaning information published for free can also constitute advertising. Unlike the current law, the draft excludes political information from its applicability, more specifically electoral advertising.
