Knowing your clients is a sine qua non of successful practice and yet is not always easy to achieve. Anne Macleod talked to Eversheds' IT managers who have come up with a client intelligence system more sophisticated than most
May 18, 2005 at 08:03 PM
1 minute read
The original version of this story was published on Legalweek
In 2003, Eversheds rolled out the InterAction customer relationship management (CRM) system across all its UK offices. The system had previously been implemented in London with some success, but project team leaders Sadie Baron, Peter Simpson and Andrew Harvey knew that for a ‘client intelligence’ system to be successful it had to be first national and then global.
To support the culture that Eversheds would need to instill in its lawyers, they branded the system ‘Share’.
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