The changes currently playing themselves out in the electronic content retail industry – companies that offer consumers films, TV, radio and web content – are truly seismic.

Not only is the entire business landscape transfiguring itself into something completely new as the result of technological change but, at the same time, both a radical revision of the main regulatory code of the regulator is underway and a lucrative (but controversial) source of electronic revenue generation is being opened up by the liberalisation of gambling laws.