Project Report: Share and share alike
Eversheds has undergone a transformation, emerging as a major international firm and leaving behind the regional focus of the past. Ann Macleod explains how the firm used a CRM project to boost its position
In 2003, Eversheds rolled out the InterAction customer relationship management (CRM) system across all its UK offices. The system had previously been implemented in London with some success, but project team leaders Sadie Baron, Peter Simpson and Andrew Harvey knew that for a ‘client intelligence’ system to be successful it had to be first national and then global. To support the culture that Eversheds would need to instill in its lawyers, they branded the system SHARE.
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