Southeast: Catch the wave
The Mexican-Wave concept launched by Lovells and Cripps Harries Hall has proved a groundbreaking way to market legal services. With their highly-skilled workforce and lower cost base, firms in the southeast are ideally positioned to exploit the model further. Michael Stevens reports
In the commercial real estate world, Mexican-Wave has created a considerable amount of interest. This is hardly surprising, as it represents one of the most innovative developments in legal working for some time. It has now been running for a period of two years in the specific context of the relationship between the Prudential funds and the three participating law firms: Lovells, Cripps Harries Hall and Knight & Sons.
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