Management: Learn to blow your own trumpet
While increased competition in the marketplace and the changing demographic of the average law firm are pushing the issue of marketing up the agenda, some firms are still struggling to put theory into practice. Jenny Cainer reports
As competition gets fiercer and clients become more demanding and more discerning about which firm they spend their cash with, it is hardly surprising that marketing has become a familiar entry on the payroll of most law firms in recent years.
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