Insight: The invisible hand of CRM
Technology can make CRM a virtually invisible part of fee earners' lives at a time when teamwork is paramount, says Doug Cadell
Client relationship management (CRM) is an important process for most companies, and the systems that support corporate CRM initiatives are mission-critical. This is true for large corporations and small groups of professionals in most industries. So where do law firms stand on this important issue? There seems to be little debate that orchestrated marketing efforts by a law firm and its members are in the best interest of everyone. As most organisations learned long ago, a team working towards a common goal is more likely to achieve it – with benefits accruing to the individual team members as well as the organisation as a whole. So, just where do law firms stand?
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