Top firms lose their fear of marketing as commercial lawyers gear up to plough more resources into publicity
July 21, 2004 at 08:03 PM
1 minute read
The original version of this story was published on Legalweek
Law firms are slowly shedding their aversion to marketing, according to new research that shows leading firms gearing up for a PR blitz.
The latest Legal Week/ EJ Legal Big Question survey of more than 100 top commercial lawyers found that 98% of respondents considered marketing either ‘very important’ (52%) or ‘quite important’ (46%) to modern law firms. Just 2% of the panel felt that a marketing strategy was ‘quite unimportant’ to the success of their firms.
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