With the Olympics fast approaching, marketeers are fighting for the right to associate their brand with this prestigious event. There are those that have made the official sponsorship list, but just as many will be staying just to the right side of the law to market their goods. Roger Matthews reports
July 07, 2004 at 08:03 PM
1 minute read
The original version of this story was published on Legalweek
Around the world, companies are racing to get their brands and products associated with the Olympics. What tactics can we expect to see in the tournament’s biggest contest – the marketeers’ battle for consumers?
The simplest way to associate a brand with the event is to become an official sponsor, which entitles the company to slap the Olympic name and rings on its products and advertise at the event.
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