Media, Sport and Entertainment: Going for gold
With the Olympics fast approaching, marketeers are fighting for the right to associate their brand with this prestigious event. There are those that have made the official sponsorship list, but just as many will be staying just to the right side of the law to market their goods. Roger Matthews reports
Around the world, companies are racing to get their brands and products associated with the Olympics. What tactics can we expect to see in the tournament’s biggest contest – the marketeers’ battle for consumers?
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