Although Pinsents has achieved many things since it began to implement its updated CRM system, it still has much to do if it is to achieve its ultimate goals. Simon McNidder reports
June 09, 2004 at 08:03 PM
1 minute read
The original version of this story was published on Legalweek
Two awards in close succession for our client relationship management system (CRM), one a benchmarking national trophy won against competition from industry as a whole, not solely professional services. Has Pinsents achieved its CRM goal?
Actually the awards represent an important staging post in a longer strategic journey, which started over three years ago.
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