The wolf at the door
As competition in the upper tiers of the legal profession has intensified, firms have become increasingly predatory in poaching one another's clients. They must work smarter as well as harder if they are to successfully defend their patch, says Kevin Walker
When businesses start to go hungry they are forced to go out to hunt – their most desired potential prey being the clients of their competitors. Those law firms that make every effort to deliver excellence in all that they do for key clients tend to defend their client relationships more successfully and keep voracious competitors at bay.
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