Knowing the process
Once treated as a back-office function, the procurement of professional services is now a key management issue for companies of all sizes. Understanding how the process works will be key to helping law firms retain their clients, says Alan Day
“As a banking lawyer, I know that it is the bankers and lawyers within my clients who appoint external advisers on each transaction. I know the decisionmakers well, and as long as I maintain my service standards and quality of service, I will continue to receive my share of new instructions.”
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