One world, one trademark?
The adoption of the Madrid Protocol by the US late last year and the prospect of the EU following suit in 2004 have raised hopes that the much-heralded system of global intellectual property protection may yet be realised. Isobel Davies and Katherine Basile consider the evidence
One world, one trademark has been the dream of the world’s intellectual property authorities for more than 100 years, since the Madrid Agreement came into being in 1891. The Madrid System provides a central framework for registering trademarks in member countries, administered by the World Intellectual Property Organisation (WIPO) in Geneva.
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