Advising New Businesses : A Practical Guide
By Alan Gutterman & Robert L Brown
Publisher: Sweet & Maxwell
Price: £155
This a valuable addition to the body of literature on the general topic of entrepreneurship. In one reference tool, the book brings together commentary and advice tailored to launching and running new companies. Tackling issues around finance, human resources, management, intellectual property, product development, sales and marketing, and tax and accounting, the book has an ambitious reach.
