Law firm marketing budgets have been through a succession of cuts in the past year, but getting best possible value from them is more a question of empowerment, trust and realignment than quantum, say Tim Nightingale and Nick Traynor
In the eyes of those in private practice, marketers are often seen in the same light as the public views estate agents – a necessary evil whose professionalism is questionable. Even the Chartered Institute of Marketing acknowledges the profession has an image problem and that too few of its members are represented at board level.
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