Hammonds launched its new website (www.hammonds.com) at the end of July. The site was developed and went live within 10 months of project inception. At the time of the launch the site contained well over 1,000 pages (110,000+ words) of detailed profile of the business. You can access over 50% of all site content with one click on the homepage, or indeed any other page. All site content is database driven and classified against a range of criteria intended to assist in ensuring that relevant information is actively promoted to site users.
The strategic objectives for the new site were communicated around five definitions of the acronym ‘MAP’.
