Jones Day is to this month drop Gouldens’ name in the UK market – consigning the legacy London firm’s well known name to history just nine months after the US firm’s takeover of Gouldens.

The highly symbolic move, which will take place from 29 November, will see the US ditch the Jones Day Gouldens tag it has used in the UK since its February tie-up with Gouldens, which created a 200-lawyer London arm.