Making good sense
Whether you regard them as a necessary evil or central to the future of your practice, marketing and business development represent a significant investment of cash and time. Yet most firms agree they could get a better return from that investment. Paul Griffith and Victoria Ash report
Last year The Marketing Team carried out some research into the effectiveness of marketing among mid-tier law firms which showed that they could be wasting up to £80m on marketing every year. Only 18% of firms scored well across the board on factors such as branding, proposition, awareness raising and client focus – with mediocre standards of creativity and lack of original thinking mostly to blame.
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