Tuesday morning and you have spent Monday mining your information sources within the company to acquire the source materials your friend Pete, a former business development director at the company, has suggested for the proposal due on Friday for Derek, the finance director. Besides the internal materials, you have statistics from reports that have already assessed the perceived value of in-house lawyers to the board.
You have developed the structure of the proposal (see box, right), pulling out of your last business plan structure the elements that focus on the benefits to the company, leaving out the features and implementation at this stage. That can follow later once, all going well, the proposal is accepted.
