Financial Management: Demonstrating the value
How do you generate business for your firm? John Yates says lawyers need to learn some basic business and administration skills
DLA’s recent full page advertisement in the national press provoked a largely sceptical reaction from lawyers, with the most common reaction being that advertising does not produce business. Yet the ad carried an important message which lies at the very heart of any law firm’s ability to compete effectively on price: that the firm has shown it is prepared to invest heavily in process and knowledge management.
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