“Lawyers give advertising the thumbs down” runs the headline. But does this say more about lawyers or advertising?
In the anti-advertising camp, there are many lawyers who stick to the belief that good work will always sell and that a good reputation is largely down to the regular delivery of good work over a number of years. Dedicated service to a wide range of major clients, in-depth sector knowledge and experience, individual relationships forged over time, a few high profile or innovative deals, the occasional appearance of senior partners in the national press or on the conference podium and the business will continue to flow in.
