Increasingly when pitching for work solicitors tell their clients that they can provide ‘real value’ beyond that which competing firms can provide. In proposal documents they state that they are unique, or at least different from other firms, citing a range of ways in which this is evidenced.
When purchasing training for their trainees and solicitors, some firms forget what they have said to their clients and they are happy to settle for the same old, same old training and training providers, not seeking to differentiate themselves from their competitors in their approach to compulsory training or in their choice of training provider.
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