Terms of endearment
Clients do not like reading tenders, let alone managing them. Maybe we need a fresh look at how law firms can make themselves more attractive to prospective suitors, writes Tim Nightingale
Talk to clients who are on the receiving end of tenders and watch their eyes roll skywards. It is as if this is a process so excruciatingly painful they would rather sing the national anthem naked at the FA Cup Final than be subjected to another round of law firm proposals.
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