Legal Week‘s revelation that Lovells is poised to roll out the ‘Mexican-Wave’ concept it pioneered for client Prudential Property Investment (PruPIM) beyond its core real estate practice has re-awakened the sharp debate among rival lawyers as to the long-term viability of the supply model.

Lovells’ successful pitch for PruPIM – which gives the firm complete control over the client’s sophisticated property work while at the same time allowing it to sub-contract routine advice to provincial firms – has undoubtedly raised the internal profile of head of property Robert Kidby.